When something with its own movement becomes too big, it acquires a series of inertias that are very difficult to change.
In this case, I have come across the WordPress decision that all pages and posts of a website have a title tag divided into two parts: on one side the actual title of the page and on the other side, a separator and the name of the website. This page you are reading, for example, has a title tag (what you see at the top of your browser tabs) that says “WordPress and page titles – Lexur”.
The creators of the system thought it would be nice to have it say what the title of the website is, and they don’t offer the option to change it in the basic admin panel of the system.
And what is the problem?
Obviously, the density. 😮
One of the many, many factors that search engines have in deciding who they place first in their search results is the density of the keyword in the page title.
For example: if you want to know something about me, logically you will go to a search engine and search for “handsome man” 😀 and if the title of any page is “Handsome man” the keyword density in the title will be 100% so the search engine will put you in first position (or so it would be if this was the only ranking factor). However, when adding the title of the website, in this case “Handsome man – Lexur”, the density is reduced to 66% because only two thirds of the title match the search made by the user so my page will always be at a disadvantage.
In such a competitive environment as the Internet, a detail like this, which may seem silly, draws the fine line that separates success from failure.
The thing is that it is not easy to change that title because several actors are involved in its formation and in addition to the WordPress “engine”, themes can add their own dynamics to the titles and a lot of plugins can also modify them so chaos is guaranteed.
If anyone knows a simple dynamic to change this title and leave it reduced to the title of the page, please let me know UNLESS it is to install one of those SEO plugins like Yoast that are dedicated to make you miserable with contradictory advice on how long or how short your post is, so you will never be happy until you hire their PRO version and a review by their consultants at the modest price of a testicle and part of the other.
Updated on 3/6/2022: I found a plugin that ALMOST does this function I’m commenting on; it’s called Simplistic SEO and it has allowed me to remove the website title in the title of the pages on this website (using Twenty Sixteeen) but when I use it on other websites with more powerful themes (e.g. Newspaper), the website name reappears.